Zayandeh-Rood

ISFAHAN COLLECTION

Zayandeh-Rood

ISFAHAN COLLECTION

The Zayandeh-Rood is the river that gave birth to Isfahan and has carried the city’s breath for centuries. The water that descends from the Zagros is more than water — it is a memory of life, movement, sound, and hope.

The design of this timepiece reflects that very essence: the dark engraved metal evokes the ancient riverbed, while the lapis-blue background recalls the living flow of water. The intricate detailing is a nod to the bridges that stand upon the river’s body — Si-o-se-pol, Khaju, and the stone structures that anchored history to the water.

This watch is not merely 

a keeper of time;

It is a companion to a city

whose identity was shaped by a river

and preserved through art.

Even in silence, the Zayandeh-Rood endures — and here, its presence can be worn…

Isfahan
Collection

In the heart of Iran’s central plateau, where the Zagros Mountains rise like walls of memory and time, the Zayandeh-Rood was born — a river that carried not only water, but life, civilization, and meaning across an arid land. Along its banks, a city emerged that would be known first as “Sepahan” and later as “Isfahan”: a city whose story is woven not into a single dynasty or century, but into successive layers of culture, artistry, and thought.

Isfahan is a place where art is not a product of necessity, but a language of living. Here, metal comes to life under the hands of the master engraver, transformed into a lasting memory; wood, in the art of Persian interlacing, becomes a geometry both alive and meticulous; earth and fire, through tilework, bring the sky down to earth; and the Persian carpet is not merely a floor covering but a thousand-year narrative of color, symbol, and patience.

At the city’s heart stands Naqsh-e Jahan Square, a stage where history and beauty converge — a single frame reflecting architecture, power, and spirituality. On its eastern edge rests the Sheikh Lotfollah Mosque, minaret-less and serene, like a luminous secret: a dome which, at sunrise, reveals a hidden peacock in the depths of its tiles — a peacock woven of light, mathematics, and imagination.

Beyond, Chaharbagh Avenue stretches like an extension of the Persian garden, gathering in its shade the scent of plane trees, the music of songbirds, and the quiet nobility of water. Even when the Zayandeh-Rood runs silent, its presence flows invisibly, like a hidden vein, through the mind and soul of the city.

Isfahan is not merely a place; it is the embodiment of humanity’s bond with beauty, and the continuity of a sensibility revealed through matter and meaning over centuries. The “Isfahan Collection” is born from this very essence: not an imitation of the past, but a contemporary homage to roots that remain alive. Each timepiece in this collection reflects tile and dome, river and garden, wood and metal — fragments of a memory that gives time its meaning rather than merely measuring it.

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